The Gruppo Fenix Movie Placement is a leader agency in Product Placement in both Italian production movies and television programs. It has contacts with major companies and brands interested in being visible in movie production. Product Placement is the major source of financing for commercial movies of well known and wide national and international distribution. It allows to reach a specific target based upon the screenplay of the sponsored film. Ducati, Apple, Dell, Luxottica, Google, BMW are only a few of the many brands which have brought their products inside the most famous movies screenplays. In this context the Gruppo Fenix Movie Placement connects the brands producers, who want to impose to the Audience and improve their leadership, with the Movie Production Companies which, having benefits from this service, can fund most of their films.